Trinity Capital AD is an investment company, and we are interested in all prospective businesses. We took another step in growth – this time in the retail segment of fast-moving goods. The participation of Trinity Capital AD in the joint-stock company BGK – the company operating and developing the chain of Minimart stores – has already been formalized!
Minimart is the most dynamically developing grocery chain on the Bulgarian market with over 70 stores in Sofia, Plovdiv, Novi Iskar, Pazardzhik, Asenovgrad and Pernik. From June, Burgas will join the Minimart family. We expect that by the end of 2024 there will be 150 functioning sites in the country, relying on a unique model for managing our sites through a community of highly motivated Partners.
Behind the success of the chain is the experienced team, the constant search for new top locations and the development of the community of Partners.
Minimart is the “heart of the neighborhood”, but it wins the hearts of its customers with the practical solution for convenient and fast shopping of the most necessary food products (basic, dairy, sausages, bread), non-alcoholic and alcoholic beverages, confectionery, personal care products and home hygiene. Customers can also enjoy the taste of the crispy hot dog, which has become a hallmark of the chain – prepared on site with classic sauces, as well as the special hot dog recipes.
The Minimart concept proved itself already in the first year after its launch with a record expansion, because in such a short period it already has a chain, which in our market is achieved after several years of development. However, the company is looking ahead. In May, a new project was launched – the first Minimart Box on the territory of Mall Plovdiv. It is a standardized commercial solution that allows a flexible and adaptable presence in locations with very high tenant occupancy (such as retail and business parks), or in locations where it does not want to be dependent on existing infrastructure. According to the company’s management, Minimart Box will further accelerate the expansion plans and fulfill the ambitious goal of being closest to the customers, creating maximum convenience and comfort for them through a carefully selected assortment for their fast-paced daily market.
How we, as partners, see the future of Minimart in another year – as the largest chain in the small convenience store segment nationally with a strong and memorable brand, a preferred place to work and an invariable part of the daily life of hundreds of thousands of people.
